Observe reads every competitor's whole catalogue every minute, matches it to yours down to the reticle and calibre, and shows you where you're undercut. With your suppliers' costs beside it, you only match the prices that still pay.
For Australian hunting, shooting and outdoor stores. No card needed to start.
| Product | YouYour price | Redgum Outfitters | Nightfall Optics | Granite Peak Optics | Coolabah Firearms | CheapestCheapest rival | You vs cheapest |
|---|---|---|---|---|---|---|---|
| HIKMICROStellar SQ50L 3.0 LRF$300 dearer | $5,299 | $4,999 | $5,199 | $6,499 | — | $4,999 | $300 dearer |
| VortexRazor UHD 8x42$575 dearer | $3,080 | $2,999 | $2,659 | $2,505 | — | $2,505 | $575 dearer |
| PulsarTelos LRF XL50$500 cheaper | $6,499 | $6,999 | — | $6,999 | $7,199 | $6,999 | $500 cheaper |
| NocpixACE H50R LRF$1,010 dearer | $5,999 | $4,989 | $4,999 | $6,699 | — | $4,989 | $1,010 dearer |
| HIKMICROFalcon 2.0 FQ50LLevel | $4,999 | $4,999 | $4,999 | — | $4,999 | $4,999 | Level |
| VortexRazor HD 10x50$475 dearer | $2,200 | — | $1,725 | $1,879 | $2,049 | $1,725 | $475 dearer |
| HIKMICROThunder TE25 2.0$50 cheaper | $1,549 | $1,599 | $1,999 | — | $1,599 | $1,599 | $50 cheaper |
Redgum Outfitters sells Nocpix ACE H50R LRF for $4,989, $1,010 under your price.
Point at the board to look through the scope.Tap the board to aim the scope. Store names are invented; the products are real.
Price drops, sales, new listings, sell-outs and restocks at every rival you track. Observe re-reads each of their stores every minute, so you hear about a rival's sale before your customers do.
0:42until Observe reads every listing at Redgum Outfitters again.
Swarovski EL Range 10x42 TA
Back in stock at Ironwood Hunting
1 min ago
Nocpix ACE S60R
Price drop at Coolabah Firearms
$9,449$7,999
3 min ago
HIKMICRO Habrok 4K HE25L 2.0
New listing at Granite Peak Optics
$2,799
4 min ago
Garmin Xero C1 Pro Chronograph
Sale started at Saltbush Sporting
$999$849
7 min ago
Leupold VX-5HD 3-15x44 CDS-ZL2
Sold out at Redgum Outfitters
9 min ago
Vortex Razor UHD 8x42
Price drop at Nightfall Optics
$2,659$2,549
13 min ago
Vortex Razor UHD 8x42
Price drop at Nightfall Optics
$2,659$2,549
just now
Sako Gamehead Pro .308 Win 150gr
Price rise at Redgum Outfitters
$64$69
just now
Garmin Xero C1 Pro Chronograph
Sale started at Saltbush Sporting
$999$849
just now
HIKMICRO Habrok 4K HE25L 2.0
New listing at Granite Peak Optics
$2,799
just now
Swarovski EL Range 10x42 TA
Back in stock at Ironwood Hunting
just now
Leupold VX-5HD 3-15x44 CDS-ZL2
Sold out at Redgum Outfitters
just now
Every product you sell, against every rival you pick, every minute of the day. Then Observe tells you what it means: where you're losing sales, where you're leaving money on the table, and what to do about it.
Observe pairs a rival's listing with yours by manufacturer part number, by your suppliers' codes, or by wording, weighing model numbers and spotting ex-demo stock and bundles that would throw a comparison.
Where a listing sells several reticles, calibres or sizes, each is matched on its own. Your MRAD scope is compared with their MRAD scope, not their cheapest option. Confirm a match, reject it or link one by hand, and your decision sticks.
Your product
Vortex Viper PST Gen II 5-25x50 FFP
Nightfall Optics
Vortex Viper PST Gen II 5-25x50 FFP Riflescope
You're $50 dearer on your reticle, not the $200 their cheapest option would suggest.
Every listing keeps its price history from the day Observe first reads it, option by option. See who moved first, who followed, and how long a rival's sale really ran.
Every view exports to CSV, for the spreadsheet you already keep.
Pulsar Thermion 2 LRF XQ50 Pro
Last 90 days
Pro
Connect the distributors you buy from with your dealer logins. Every night Observe reads their catalogues for what each product costs you and how much they have in stock, and puts it beside every price.
Your cost is worked out ex GST, for the unit you actually sell, even when a supplier prices ammunition per round. Beside each undercut you see your margin now, your margin if you match, and the price you can't go below.
Drag the price and see what's left.
HIKMICRO Stellar SQ50L 3.0 LRF
Cost $3,690.00 ex GST, from your distributor
$4,999
Margin
18.8%
Profit a sale, ex GST
$854.55
Margin now
23.4%
Profit vs now
-$272.73
Break-even, inc GST
$4,059.00
Matching Redgum Outfitters at $4,999 still makes $854.55 a sale.
Brands your rivals sell that you don't, how widely, and which of them a supplier of yours already carries.
Brands your rivals sell that you don't
| Brand | Sold by | Your suppliers |
|---|---|---|
| InfiRay112 listings | 4 rivals | Have it |
| Hawke94 listings | 4 rivals | Have it |
| ATN46 listings | 2 rivals | Have it |
| Burris38 listings | 3 rivals | Not yet |
| Sig Sauer Electro-Optics27 listings | 2 rivals | Not yet |
What you've sold out of that a supplier can ship today, and what nobody can replace, so you don't discount your last one.
Your stock against your suppliers'
Ready to restock
Garmin Xero C1 Pro Chronograph
Sold out with you. 14 at your distributor.
Leupold VX-5HD 3-15x44 CDS-ZL2
Sold out with you. 6 at your distributor.
Hard to replace: hold your price
Swarovski Z8i 2-16x50 P
Your supplier is out. Two rivals are sold out too.
Sako 85 Bavarian .30-06
No supplier of yours has stock.
Observe reads your store the way it reads your rivals', from the outside, so there's no plugin, product feed or spreadsheet to set up. Your first comparison is ready after the first sweep, usually within minutes.
1
Type its web address. Shopify and WooCommerce stores are found in seconds.
Found a Shopify store with 1,284 products
2
Choose from the stores Observe already reads, or add any other by its address.
3
Enter your dealer logins. Observe reads each portal overnight for your costs and their stock.
Your distributor
Login sealed. Next read at 11:40 pm.
Observe opens your rivals' public product pages, one request at a time and about a second apart, and never where a store's robots.txt asks it not to. It never tries to get past a store's bot protection.
They're encrypted with AES-256-GCM the moment you save them, bound to your workspace and that supplier, and opened only to read that supplier's portal. Nobody can view them again, your own team included.
Each run makes one sign-in attempt. A rejected login is put on hold until you fix it, so a portal never locks you out. Scheduled runs start between 10 pm and 6 am, when nobody's using the portal, and runs never overlap.
Your matches, costs, suppliers and decisions are seen by your workspace and nobody else, other shops on Observe included. It all runs on servers in Sydney.
Invite staff to see everything and decide on matches. Admins also look after stores, suppliers and billing.
Every view works on your phone, so you can check a rival's price while the customer's still at the counter.
Keep a single thermal scope sale from going to a rival and Observe has paid for itself, usually for months. Try it free for 14 days, no card needed.
Your prices against up to five rival stores, live.
$149$1,490a montha year
Works out at $124 a month
Up to eleven rivals, plus your suppliers' costs, margins and stock.
$349$3,490a montha year
Works out at $291 a month
Prices are in Australian dollars, with no GST added. The trial needs no card: checkout asks only for your billing address, and your ABN if you'd like it on your invoices. Add a card from Settings before the trial ends to keep going; without one, the trial simply ends and you pay nothing. Change plans or cancel any time. Subscribing means agreeing to our terms of service.
Anything else? Write to contact@getobserve.com.au.
No. Observe reads your store's public catalogue the same way it reads your rivals', so there's no plugin, product feed or export to set up. Sign up, enter your store's address and pick your rivals.
Any Shopify or WooCommerce store, added by its address. Many of the hunting and outdoor stores Australian shops compare themselves with, on Neto, Magento and platforms of their own, are already read. For a store on another platform, get in touch and it will be added.
It opens the same public product pages any shopper can, one request at a time and about a second apart, and never where a store's robots.txt asks it not to. It never signs in to a rival's site and never tries to get past a store's bot protection.
No. Each store is read once a minute, a page at a time and about a second apart. Most stores answer a page that hasn't changed with next to nothing, so a quiet catalogue costs almost nothing to read.
A match on a shared part number is all but certain. A match on wording is scored, and only strong ones are kept; anything under about 75% is worth a glance before you act on it. Confirm or reject a match in one click, or link a listing by hand, and your decision holds through every rematch.
Observe reads the dealer portals of 30 Australian distributors of hunting, shooting and outdoor gear, for your costs, their stock and the units they sell in. Ask us whether yours is one of them.
Your logins are encrypted the moment you save them and used only to read that supplier's portal, overnight. Each run makes one sign-in attempt, and a rejected login is put on hold rather than tried again, so your account is never locked out.
Yes. Invite as many people as you like. Members see everything and can confirm matches; admins also look after stores, suppliers, the team and billing.
Your first 14 days are free, and starting them needs no card. Add one from Settings before they're up and you're billed monthly or yearly from then on; without one, Observe stops and nothing is charged. You can change plans or cancel any time.
Every rival, every listing, every minute, with what each sale leaves you. Free for 14 days, no card needed.