Observe reads every competitor's whole catalogue every minute, matches each listing to yours down to the exact model, option for option, and shows you where you're undercut. You hear about a rival's sale before your customers do.
For Australian hunting, fishing and 4WD stores. No card needed to start.
| Product | YouYour price | Saltpan Tackle Co | Reefline Marine | Snapper Point Angling | Kingtide Marine | CheapestCheapest rival | You vs cheapest |
|---|---|---|---|---|---|---|---|
| Shimano25 Stella SWD 8000HG$314 dearer | $1,569 | $1,255 | $1,329 | — | $1,569 | $1,255 | $314 dearer |
| GarminLiveScope Plus System$700 dearer | $2,899 | $2,599 | $2,199 | $2,249 | — | $2,199 | $700 dearer |
| LowranceEagle Eye 9 Live$400 dearer | $1,699 | $1,385 | $1,426 | — | $1,299 | $1,299 | $400 dearer |
| Daiwa23 Seaborg 400J$20 cheaper | $1,229 | $1,249 | $1,279 | $1,279 | — | $1,249 | $20 cheaper |
| Shimano24 Beastmaster MD 12000$110 dearer | $2,449 | $2,339 | — | $2,349 | $2,559 | $2,339 | $110 dearer |
| GarminECHOMAP UHD2 95svLevel | $1,899 | $1,899 | — | $1,999 | $1,899 | $1,899 | Level |
| Daiwa24 Certate SW 6000-XH$20 cheaper | $679 | $729 | $729 | $699 | — | $699 | $20 cheaper |
Reefline Marine sells Garmin LiveScope Plus System for $2,199, $700 under your price.
| Product | YouYour price | Red Dirt Touring | Spinifex Offroad | Gibber Plains 4x4 | Ironbark 12 Volt | CheapestCheapest rival | You vs cheapest |
|---|---|---|---|---|---|---|---|
| RedarcBCDC1240D 40A Charger$150 dearer | $779 | $649 | $629 | $669 | $699 | $629 | $150 dearer |
| BushmanDC65-X 65L Fridge$34 dearer | $1,329 | $1,295 | $1,299 | — | $1,399 | $1,295 | $34 dearer |
| RedarcPrime RedVision System$800 dearer | $3,399 | $3,299 | $2,599 | $3,154 | — | $2,599 | $800 dearer |
| VictronSmartSolar MPPT 100/50$58 dearer | $349 | $291 | $324 | — | $489 | $291 | $58 dearer |
| myCOOLMAN53L Explorer Dual Zone$51 cheaper | $1,229 | $1,299 | $1,280 | — | $1,395 | $1,280 | $51 cheaper |
| Front RunnerSlimline II Rack, D-MAX 20+Level | $1,655 | $1,655 | $1,719 | $1,655 | — | $1,655 | Level |
| MSA 4x4DS40 Drop Slide with Table$36 cheaper | $1,199 | $1,235 | $1,260 | $1,236 | — | $1,235 | $36 cheaper |
Spinifex Offroad sells Redarc Prime RedVision System for $2,599, $800 under your price.
| Product | YouYour price | Redgum Outfitters | Nightfall Optics | Granite Peak Optics | Coolabah Firearms | CheapestCheapest rival | You vs cheapest |
|---|---|---|---|---|---|---|---|
| HIKMICROStellar SQ50L 3.0 LRF$300 dearer | $5,299 | $4,999 | $5,199 | $6,499 | — | $4,999 | $300 dearer |
| VortexRazor UHD 8x42$575 dearer | $3,080 | $2,999 | $2,659 | $2,505 | — | $2,505 | $575 dearer |
| PulsarTelos LRF XL50$500 cheaper | $6,499 | $6,999 | — | $6,999 | $7,199 | $6,999 | $500 cheaper |
| NocpixACE H50R LRF$1,010 dearer | $5,999 | $4,989 | $4,999 | $6,699 | — | $4,989 | $1,010 dearer |
| HIKMICROFalcon 2.0 FQ50LLevel | $4,999 | $4,999 | $4,999 | — | $4,999 | $4,999 | Level |
| VortexRazor HD 10x50$475 dearer | $2,200 | — | $1,725 | $1,879 | $2,049 | $1,725 | $475 dearer |
| HIKMICROThunder TE25 2.0$50 cheaper | $1,549 | $1,599 | $1,999 | — | $1,599 | $1,599 | $50 cheaper |
Redgum Outfitters sells Nocpix ACE H50R LRF for $4,989, $1,010 under your price.
Point at the board to look through the lens.Tap the board to aim the lens. Store names are invented; the products are real.
Measured October 2026
Observe compared 62 Australian hunting, fishing and 4WD stores, each with the eleven rivals it shares the most brands with. Of the 38,148 products they sell in common, in stock on both sides, a rival was cheaper on 16,160, and by about a fifth.
Of every 100 products a shop shares with its rivals, 42 sell for less somewhere else.
Fishing & marine
40%
28 stores, 21,526 products compared. 39% counting part-number matches alone.
4WD & touring
45%
22 stores, 8,758 products compared. 44% counting part-number matches alone.
Hunting & shooting
45%
12 stores, 7,864 products compared. 45% counting part-number matches alone.
Measured by Observe across every store it read in October 2026. A product counts when it is priced and in stock at the shop and at its cheapest matched rival, and as cheaper when that rival is more than half a percent below. One 4WD store measured has since been left out, as it lists its range in a different order at every request.
Price drops, sales, new listings, sell-outs and restocks at every rival you track. Observe re-reads each of their stores every minute, so you hear about a rival's sale before your customers do.
0:42until Observe reads every listing at Saltpan Tackle Co again.
0:42until Observe reads every listing at Red Dirt Touring again.
0:42until Observe reads every listing at Redgum Outfitters again.
Daiwa 23 Seaborg 400J
Back in stock at Tidewater Bait & Tackle
1 min ago
Lowrance Eagle Eye 9 Live
Price drop at Kingtide Marine
$1,699$1,299
3 min ago
Shimano 26 Calcutta Conquest DC 101
New listing at Snapper Point Angling
$1,159
4 min ago
Daiwa 24 Certate SW 6000-XH
Sale started at Jetty Lane Tackle
$729$639
7 min ago
Garmin LiveScope Plus LVS34 Transducer
Sold out at Saltpan Tackle Co
9 min ago
Shimano 25 Stella SWD 8000HG
Price drop at Reefline Marine
$1,329$1,255
13 min ago
Shimano 25 Stella SWD 8000HG
Price drop at Reefline Marine
$1,329$1,255
just now
Shimano 24 Plays 3000
Price rise at Saltpan Tackle Co
$845$949
just now
Daiwa 24 Certate SW 6000-XH
Sale started at Jetty Lane Tackle
$729$639
just now
Shimano 26 Calcutta Conquest DC 101
New listing at Snapper Point Angling
$1,159
just now
Daiwa 23 Seaborg 400J
Back in stock at Tidewater Bait & Tackle
just now
Garmin LiveScope Plus LVS34 Transducer
Sold out at Saltpan Tackle Co
just now
Front Runner Slimline II Rack, D-MAX 20+
Back in stock at Mulga Track Caravans
1 min ago
Redarc Prime RedVision System
Price drop at Ironbark 12 Volt
$3,669$2,599
3 min ago
Victron Orion-Tr Smart 12/12-30
New listing at Gibber Plains 4x4
$344
4 min ago
myCOOLMAN 53L Explorer Dual Zone
Sale started at Black Stump Camping
$1,499$1,229
7 min ago
Bushman DC65-X 65L Fridge
Sold out at Red Dirt Touring
9 min ago
Redarc BCDC1240D 40A DC-DC Charger
Price drop at Spinifex Offroad
$699$629
13 min ago
Redarc BCDC1240D 40A DC-DC Charger
Price drop at Spinifex Offroad
$699$629
just now
Victron SmartShunt 500A
Price rise at Red Dirt Touring
$154$195
just now
myCOOLMAN 53L Explorer Dual Zone
Sale started at Black Stump Camping
$1,499$1,229
just now
Victron Orion-Tr Smart 12/12-30
New listing at Gibber Plains 4x4
$344
just now
Front Runner Slimline II Rack, D-MAX 20+
Back in stock at Mulga Track Caravans
just now
Bushman DC65-X 65L Fridge
Sold out at Red Dirt Touring
just now
Swarovski EL Range 10x42 TA
Back in stock at Ironwood Hunting
1 min ago
Nocpix ACE S60R
Price drop at Coolabah Firearms
$9,449$7,999
3 min ago
HIKMICRO Habrok 4K HE25L 2.0
New listing at Granite Peak Optics
$2,799
4 min ago
Garmin Xero C1 Pro Chronograph
Sale started at Saltbush Sporting
$999$849
7 min ago
Leupold VX-5HD 3-15x44 CDS-ZL2
Sold out at Redgum Outfitters
9 min ago
Vortex Razor UHD 8x42
Price drop at Nightfall Optics
$2,659$2,549
13 min ago
Vortex Razor UHD 8x42
Price drop at Nightfall Optics
$2,659$2,549
just now
Sako Gamehead Pro .308 Win 150gr
Price rise at Redgum Outfitters
$64$69
just now
Garmin Xero C1 Pro Chronograph
Sale started at Saltbush Sporting
$999$849
just now
HIKMICRO Habrok 4K HE25L 2.0
New listing at Granite Peak Optics
$2,799
just now
Swarovski EL Range 10x42 TA
Back in stock at Ironwood Hunting
just now
Leupold VX-5HD 3-15x44 CDS-ZL2
Sold out at Redgum Outfitters
just now
Tackle, 12-volt gear and optics are each listed their own way. Observe matches on shared part numbers first and wording after, with rules that keep a match to the same product, in the same option, at the store you'd lose the sale to.
28 stores already in Observe
21 stores already in Observe
12 stores already in Observe
Every product you sell, against every rival you pick, every minute of the day. Then Observe tells you what it means: where you're losing sales, where you're leaving money on the table, and what to do about it.
Observe pairs a rival's listing with yours by manufacturer part number, by your suppliers' codes, or by wording, weighing model numbers and spotting ex-demo stock and bundles that would throw a comparison.
Where a listing sells several options at their own prices, each is matched on its own. Your Stella in 8000 is compared with their Stella in 8000, not the 6000 they list cheapest.Your 100/50 controller is compared with their 100/50, not the 75/15 they list cheapest.Your MRAD scope is compared with their MRAD scope, not their cheapest reticle. Confirm a match, reject it or link one by hand, and your decision sticks.
Your product
Shimano 25 Stella SWD Spinning Reel
Reefline Marine
Shimano Stella SW D Saltwater Spinning Reel
You're $240 dearer on your size, not the $314 their cheapest option would suggest.
Your product
Victron SmartSolar MPPT Solar Charge Controller
Spinifex Offroad
Victron Energy SmartSolar MPPT Charge Controller
You're $58 dearer on your size, not the $190 their cheapest option would suggest.
Your product
Vortex Viper PST Gen II 5-25x50 FFP
Nightfall Optics
Vortex Viper PST Gen II 5-25x50 FFP Riflescope
You're $50 dearer on your reticle, not the $200 their cheapest option would suggest.
Every listing keeps its price history from the day Observe first reads it, option by option. See who moved first, who followed, and how long a rival's sale really ran.
Every view exports to CSV, for the spreadsheet you already keep.
Shimano 24 Beastmaster MD 12000
Last 90 days
Redarc BCDC1240D 40A DC-DC Charger
Last 90 days
Pulsar Thermion 2 LRF XQ50 Pro
Last 90 days
Pro
Connect the distributors you buy from with your dealer logins. Every night Observe reads their catalogues for what each product costs you and how much they have in stock, and puts it beside every price.
Garmin is among the 30 distributors Observe reads, for its sounders, chartplotters and motors.Garmin and Sea to Summit are among the 30 distributors Observe reads.Observe reads the dealer portals of 30 Australian distributors of hunting, shooting and outdoor gear. Ask us about yours at contact@getobserve.com.au.
Your cost is worked out ex GST, for the unit you actually sell, even when a supplier prices by the packby the packammunition per round. Beside each undercut you see your margin now, your margin if you match, and the price you can't go below.
Drag the price and see what's left.
Garmin LiveScope Plus System, GLS 10 & LVS34
Cost $1,890.00 ex GST, from your distributor
$2,599
Margin
20.0%
Profit a sale, ex GST
$472.73
Margin now
28.3%
Profit vs now
-$272.73
Break-even, inc GST
$2,079.00
Matching Saltpan Tackle Co at $2,599 still makes $472.73 a sale.
Garmin Tread 2 Overland Edition
Cost $1,240.00 ex GST, from your distributor
$1,699
Margin
19.7%
Profit a sale, ex GST
$304.55
Margin now
22.9%
Profit vs now
-$63.64
Break-even, inc GST
$1,364.00
Matching Red Dirt Touring at $1,699 still makes $304.55 a sale.
HIKMICRO Stellar SQ50L 3.0 LRF
Cost $3,690.00 ex GST, from your distributor
$4,999
Margin
18.8%
Profit a sale, ex GST
$854.55
Margin now
23.4%
Profit vs now
-$272.73
Break-even, inc GST
$4,059.00
Matching Redgum Outfitters at $4,999 still makes $854.55 a sale.
Brands your rivals sell that you don't, how widely, and which of them a supplier of yours already carries.
Brands your rivals sell that you don't
| Brand | Sold by | Your suppliers |
|---|---|---|
| Lowrance186 listings | 4 rivals | Not yet |
| Garmin142 listings | 4 rivals | Have it |
| Samaki64 listings | 3 rivals | Not yet |
| Humminbird88 listings | 2 rivals | Not yet |
| Ocean's Legacy41 listings | 2 rivals | Not yet |
Brands your rivals sell that you don't
| Brand | Sold by | Your suppliers |
|---|---|---|
| Victron Energy214 listings | 4 rivals | Not yet |
| Sea to Summit132 listings | 3 rivals | Have it |
| Garmin47 listings | 4 rivals | Have it |
| Enerdrive96 listings | 2 rivals | Not yet |
| Projecta58 listings | 2 rivals | Not yet |
Brands your rivals sell that you don't
| Brand | Sold by | Your suppliers |
|---|---|---|
| InfiRay112 listings | 4 rivals | Have it |
| Hawke94 listings | 4 rivals | Have it |
| ATN46 listings | 2 rivals | Have it |
| Burris38 listings | 3 rivals | Not yet |
| Sig Sauer Electro-Optics27 listings | 2 rivals | Not yet |
What you've sold out of that a supplier can ship today, and what nobody can replace, so you don't discount your last one.
Your stock against your suppliers'
Ready to restock
Garmin ECHOMAP UHD2 95sv
Sold out with you. 14 at your distributor.
Garmin Force Kraken 63in Trolling Motor
Sold out with you. 6 at your distributor.
Hard to replace: hold your price
Garmin LiveScope Plus LVS34 Transducer
Your supplier is out. Two rivals are sold out too.
Garmin ECHOMAP Ultra 2 106sv
No supplier of yours has stock.
Your stock against your suppliers'
Ready to restock
Garmin inReach Mini 2
Sold out with you. 21 at your distributor.
Garmin Tread 2 Overland Edition
Sold out with you. 4 at your distributor.
Hard to replace: hold your price
Garmin Tread XL Overland Edition
Your supplier is out. Two rivals are sold out too.
Sea to Summit Detour One Pot Cook Set 5L
No supplier of yours has stock.
Your stock against your suppliers'
Ready to restock
Garmin Xero C1 Pro Chronograph
Sold out with you. 14 at your distributor.
Leupold VX-5HD 3-15x44 CDS-ZL2
Sold out with you. 6 at your distributor.
Hard to replace: hold your price
Swarovski Z8i 2-16x50 P
Your supplier is out. Two rivals are sold out too.
Sako 85 Bavarian .30-06
No supplier of yours has stock.
Observe reads your store the way it reads your rivals', from the outside, so there's no plugin, product feed or spreadsheet to set up. Your first comparison is ready after the first sweep, usually within minutes.
1
Type its web address. Shopify and WooCommerce stores are found in seconds.
Found a Shopify store with 1,284 products
2
Choose from the stores Observe already reads in your trade, or add any other by its address.
3
Enter your dealer logins. Observe reads each portal overnight for your costs and their stock.
Your distributor
Login sealed. Next read at 11:40 pm.
Observe opens your rivals' public product pages, one request at a time and about a second apart, and never where a store's robots.txt asks it not to. It never tries to get past a store's bot protection.
They're encrypted with AES-256-GCM the moment you save them, bound to your workspace and that supplier, and opened only to read that supplier's portal. Nobody can view them again, your own team included.
Each run makes one sign-in attempt. A rejected login is put on hold until you fix it, so a portal never locks you out. Scheduled runs start between 10 pm and 6 am, when nobody's using the portal, and runs never overlap.
Your matches, costs, suppliers and decisions are seen by your workspace and nobody else, other shops on Observe included. It all runs on servers in Sydney.
Invite staff to see everything and decide on matches. Admins also look after stores, suppliers and billing.
Every view works on your phone, so you can check a rival's price while the customer's still at the counter.
Keep one sounder sale a month from going down the road and Observe has paid for itself.Keep one fridge sale a month from going down the road and Observe has paid for itself.Keep a single thermal scope sale from going to a rival and Observe has paid for itself, usually for months. Try it free for 14 days, no card needed.
Your prices against up to five rival stores, live.
$149$1,490a montha year
Works out at $124 a month
Up to eleven rivals, plus your suppliers' costs, margins and stock.
$349$3,490a montha year
Works out at $291 a month
Prices are in Australian dollars, with no GST added. The trial needs no card: checkout asks only for your billing address, and your ABN if you'd like it on your invoices. Add a card from Settings before the trial ends to keep going; without one, the trial simply ends and you pay nothing. Change plans or cancel any time. Subscribing means agreeing to our terms of service.
Anything else? Write to contact@getobserve.com.au.
Observe is built for Australian stores in three trades: hunting and shooting, fishing and marine, and 4WD, 12-volt and touring. It already reads 28 tackle and marine stores, 21 4WD, 12-volt and caravan stores and 12 gun shops and hunting stores. The same rules match every trade: shared part numbers first (two in three tackle matches, eight in ten 12-volt ones), then wording, with rules such as a rod never matched with its reel and MOA never with MRAD. Any other outdoor store on Shopify or WooCommerce can be added by its address.
No. Observe reads your store's public catalogue the same way it reads your rivals', so there's no plugin, product feed or export to set up. Sign up, enter your store's address and pick your rivals.
Any Shopify or WooCommerce store, added by its address. 61 of the stores Australian shops compare themselves with are already read, including those on Neto, Magento, BigCommerce and platforms of their own. For a store on another platform, get in touch and it will be added.
It opens the same public product pages any shopper can, one request at a time and about a second apart, and never where a store's robots.txt asks it not to. It never signs in to a rival's site and never tries to get past a store's bot protection.
No. Each store is read once a minute, a page at a time and about a second apart. Most stores answer a page that hasn't changed with next to nothing, so a quiet catalogue costs almost nothing to read.
A match on a shared part number is all but certain. A match on wording is scored, and only strong ones are kept; anything under about 75% is worth a glance before you act on it. Confirm or reject a match in one click, or link a listing by hand, and your decision holds through every rematch.
Observe reads the dealer portals of 30 Australian distributors, for your costs, their stock and the units they sell in. Most of them supply hunting, shooting and outdoor gear; Garmin's covers marine and touring electronics too. Ask us whether yours is one of them. Without suppliers, everything on the Standard plan works for every trade.
Your logins are encrypted the moment you save them and used only to read that supplier's portal, overnight. Each run makes one sign-in attempt, and a rejected login is put on hold rather than tried again, so your account is never locked out.
Yes. Invite as many people as you like. Members see everything and can confirm matches; admins also look after stores, suppliers, the team and billing.
Your first 14 days are free, and starting them needs no card. Add one from Settings before they're up and you're billed monthly or yearly from then on; without one, Observe stops and nothing is charged. You can change plans or cancel any time.
Every rival, every listing, every minute, with what each sale leaves you. Free for 14 days, no card needed.